Beyond Meat
Supper Club with Nomade Cocina
Creative Concepting, Experiential Production, Production Design, Influencer Experience, Brand Partnerships, Content Production
Beyond Meat partnered with The Southern Influence to create an intimate outdoor dinner for 25 Austin influencers. Hosted alongside the Beyond Meat culinary team and Nomade Cocina chef Jay Huang, the evening brought the brand to life through an immersive dining experience designed to spark real conversation, connection and beautiful farm-to-table foods.
A Feast for the Senses
TSI concepted and produced the experience from the ground up, shaping every touchpoint around Beyond Meat’s bold, produce-forward visual world. We developed the tablescape and floral (and vegetable-forward!) direction, bringing in La Fête Florals and Raye’s Collection tableware to create an elevated setting that felt abundant, artful and completely unexpected.
Beyond the Table
In partnership with Labyrinth Creative, we designed a custom entry and market wall featuring Beyond Meat’s steer icon, avocado-green produce crates, florals, vegetables and guest gifting. TSI also secured a private performance by renowned Austin duo Bros Fresh, giving the evening an intimate live-music moment rooted in the city where we gathered.
Made to Live On
The experience was designed to reach well beyond the 25 guests at the table. Lanez Media captured a cinematic, social-first event film, edited by Brian Pfaff in partnership with The Southern Influence, that Beyond Meat shared across its social channels. The final content extended the dinner through influencer storytelling, brand-owned media and set the tone for future Beyond Meat Supper Club experiences.