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Create & Cultivate

The 100 List

Creative Direction, Editorial Campaign Production, Production Design, Photography Production, Video Production, Social-First Content, Post-Production

For the fourth consecutive year, Create & Cultivate partnered with The Southern Influence to produce the photo and video campaign for The 100 List, its annual celebration of women shaping culture, business and their communities. Across a three-day production in Los Angeles, TSI photographed more than 40 honorees while capturing interviews, behind-the-scenes footage and social-first content to support the campaign’s digital launch. Explore the Create & Cultivate 100 program.

Beau Dunn, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles

Portraits with Personality

Photographer Chris Olfers used bold color, sculptural florals and individualized creative direction to create editorial portraits that reflected each honoree’s personality. Shot at Friends & Family Studios in Los Angeles, the visual system gave the campaign a cohesive identity while allowing every woman to have her own distinct moment.

One Production, a Full Content System

Director of photography Brian Pfaff captured interviews and b-roll alongside the portrait sessions, giving Create & Cultivate a dynamic library of short-form video for social media and web. TSI managed photography, video production and post-production together, creating an efficient campaign workflow built to deliver a high volume of polished assets. Explore our editorial photography and social-first video production services.

Behind the scenes with Nicole Lapin at the Create & Cultivate 100 promotional shoot
DRAG
  • Jordyn Woods, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Amanda Diaz, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Nicole Walters, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • An honoree at the Create & Cultivate 100 promotional shoot
  • Teni Panosian, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Indy Officinalis, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Tiffany James, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Sabina Ladha, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Leah Thomas, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Liv Stone, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles
  • Tai Beauchamp, Create & Cultivate 100 honoree, photographed by TSI in Los Angeles