Sciton selected The Southern Influence to concept and produce the launch campaign for BBL HEROic, its next-generation smart pulsed-light system featuring Intelligent Control and Skin Positioning System technology. TSI developed a futuristic visual world that communicated the precision and sophistication of the device while keeping providers, patients and natural skin tones at the center of the story. Our team led creative direction, production design, photography, video production and post-production, capturing the technology in clinical use alongside detailed product and lifestyle imagery. Shot on the ARRI ALEXA Mini LF with Leica cinema lenses, the final campaign paired sleek, cinematic visuals with immaculate skin-tone reproduction to create a versatile launch library for digital marketing, education, sales and brand-owned channels. Explore more of TSI’s commercial photography and video production services.