Lala
Seasonal + Evergreen Advertising Content
Creative Direction, Content Production, Food Styling, Prop Styling, Photography Production, Video Production, Post-Production
Working alongside Bakery Agency, The Southern Influence developed a colorful library of seasonal and evergreen advertising content for LALA Foods. TSI managed creative direction, production, photography, video and styling, creating culturally relevant assets that celebrated the many ways LALA dairy products show up in everyday meals, family traditions and holidays throughout the year.
Food + Prop Styling
Arielle and Chris Olfers shaped a visual world that felt playful, abundant and unmistakably LALA. Every dish, surface and prop was thoughtfully selected to reflect the brand’s colorful identity and the specific cultural context of each concept. The content featured foods and traditions inspired by Mexico, El Salvador, Nicaragua, Guatemala and the United States, requiring careful sourcing, food styling and attention to the details that made each scene feel authentic.
Seasonal Sparkle
TSI sourced, styled and custom-built playful sets and props that transformed LALA products into memorable seasonal moments, from holiday tables and Easter baskets to Halloween treats and a ski-inspired product still life. The final photography and video library gave the brand a flexible stream of assets for social media, digital advertising and year-round marketing through TSI’s food and beverage content production services.
