ChappyWrap partnered with The Southern Influence to produce, shoot and edit a versatile lifestyle content library for the family-owned blanket brand’s 2025 campaign. TSI developed a warm, elevated visual approach that brought ChappyWrap’s signature comfort into a mix of hotel, ranch, picnic, porch and outdoor settings. Through thoughtful creative direction, production design and styling, we captured the blankets both as beautifully detailed products and as part of the everyday moments they are made for. The final campaign combined lifestyle photography, product imagery and video content, giving ChappyWrap a cohesive collection of assets for ecommerce, social media, digital marketing and brand storytelling. Learn more about ChappyWrap’s family-led story or explore TSI’s lifestyle photography and video production services.