Tecate
El Patio Tecate
Entertainment Content Production, Live Event Capture, Video Production, Photography, Social Content, Post-Production
Cerveza Tecate partnered with The Southern Influence and award-winning creative agency Remezcla to produce promotional content for El Patio Tecate, a live televised concert created to bring music and culture to audiences nationwide. TSI captured cinematic photography and video featuring headliners Miguel, D Smoke and MC Magic, translating the energy of the downtown Los Angeles production into social-first campaign assets.
From Set to Social in 48 Hours
Working within a fully COVID-compliant production environment, TSI captured performances, artist moments and behind-the-scenes footage before editing and delivering platform-specific promotional teasers in less than 48 hours. The fast-turnaround content helped build anticipation for the star-studded broadcast while giving Tecate a library of polished assets designed for digital and social distribution. El Patio Tecate was later nominated for a 2021 Webby Award in the Virtual & Remote Brand or Partner Experience category. Explore more of TSI’s live event and content production capabilities.
