Bala
Balacize
Creative Direction, Fitness Video Production, Set Production, Permitting, Photography, Music Licensing, Post-Production
Bala partnered with The Southern Influence to lead the creative production of Balacize, its immersive, on-demand fitness platform. TSI developed, planned, produced and delivered nearly 300 modular workout videos designed to help Bala’s community experience its products in an entirely new way.
From Ambition to Action
Other production partners said the timeline could not be done. TSI built the team, systems and production infrastructure to make it happen. Within a four-month concept-to-delivery timeline, we executed a six-week production sprint that included a fully covid-compliant, 20-day shoot and comprehensive post-production.
A Set Built to Move
Designed by Ringo Studio and brought to life for production by TSI, the Balacize set evolved throughout the 20-day shoot. It featured flooring made from recycled Nike shoes, a CNC-milled frosted acrylic stage, Bluetooth-enabled RGB lighting that shifted between classes and a 250-gallon pool filled with gently moving opaque water.
300 Videos, One Flexible System
TSI produced nearly 300 classes across four fitness disciplines, each with its own color palette, branding, instructors and music direction. More than 100 licensed tracks supported the modular content, allowing users to build personalized workouts based on movement, duration, Bala product and instructor.
From Digital Platform to IRL
Balacize launched online in 2022 and came to life through in-person classes at Bala’s New York City pop-up and Google headquarters. TSI’s end-to-end fitness video production helped Bala extend its design-forward brand into a customizable digital experience covered by Forbes, The Zoe Report, WWD and other national publications.
Southern Influence has become a true extension of our small but mighty team. But not by accident. Other creative production partners balked at the idea of producing nearly 300 programmatic workout videos in little more than 6 weeks. SI was the only prospect up to the task and worked tirelessly to bring Balacize to life. We've consistently found SI to be solution-oriented, outside-the-box thinkers and meticulous, stop-at-nothing doers. Their production expertise is unmatched.