Loverly
What Love Means
Scripting, Branded Video Series Production, Commercial Production, Production Design, Cinematography, Editorial, Post-Production
Loverly commissioned The Southern Influence to produce a subscription-based wedding planning Masterclass followed by a commercial campaign celebrating real couples and their love stories. Across both projects, TSI built the production teams and managed each stage of the process, from scripting and production design through filming, editorial and final delivery.
Expertise, Built to Stream
TSI assembled a cross-country production team led by director Chris Olfers to create the I Do Crew Masterclass, a 10-part, two-season educational video series designed for the 2022 wedding season. Featuring wedding experts from Los Angeles, New York and cities in between, the subscription-based program translated professional guidance into polished, approachable content couples could access on demand.
Real Love, Ready for Game Day
Loverly then trusted TSI to produce a commercial campaign exploring what love means to real couples. From the first script through the final edit, our team managed the complete production process. Director Bobby Anthony and director of photography Chris Olfers captured honest, intimate stories for a finished commercial that aired during the Super Bowl and extended Loverly’s message beyond its digital platform. Together, the projects demonstrate TSI’s ability to deliver both branded video series and commercial production within one cohesive creative partnership.