Urban Decay
Lip Bond
Post-Production, Out-of-home
TSI was retained by our partners at Full Picture for post-production on a national campaign for Urban Decay - the launch of the all-new Lip Bond line on a 2,100 square-foot billboard in the middle of Times Square.
Stylistically-significant and perfectly-proportioned
TSI stepped in to solve a complex ask: the client specifically referenced the "sexy, gritty style" that TSI does so well - and asked that we create assets for the Sephora billboard in Times Square, NY - as well as Melrose Crossing in LA, and myriad other placements on taxis and ride-shares. The client loved TSI's imagination of the OOH creative so much, after all was said we were asked to cut the spot for in-feed social as well, rounding out the campaign on digital.
CHRIS YOU NAILED THIS SO BIG TIME - thank you again!