Arielle Olfers is a founder, creative director, and producer committed to helping brands share their untold stories through content experiences - on and offline. With over 13 years of industry mastery in marketing, PR, and commercial video, Arielle founded The Southern Influence, a beacon for brands seeking to craft compelling content experiences both online and offline. Her portfolio boasts collaborations with industry giants such as Red Bull, Aerie, Microsoft, DSW, Bala, Soho House, and Music Lane, where she's empowered these brands to authentically share their stories, forging deeper connections with their audiences. Arielle's forte lies in creative strategy and immersive storytelling within the lifestyle, hospitality, and CPG realms. Recently recognized as one of Inc. Magazine's top 250 female founders in 2024, Arielle continues to redefine storytelling in the modern business landscape.