Bala
Holiday 2022 Campaign
Creative Direction, Holiday Campaign Production, Product Photography, Set Design, Prop Styling, Post-Production
As part of a broader creative partnership that also included Bala’s Balacize fitness platform, Bala brought The Southern Influence in to create its 2022 holiday campaign. Led by photographer Chris Olfers, TSI developed a distinct visual world that paired familiar holiday references with the fashion-forward energy of Bala’s design-driven fitness products.
Tradition, Reworked
The challenge was to capture the warmth and familiarity of the holidays without falling back on predictable seasonal imagery. TSI led creative direction, set design and prop styling while maintaining strict fidelity to Bala’s signature tone-on-tone palette and playful brand language.
Designed the Bala Way
We reimagined holiday gifting through sculptural product arrangements, graphic color, reflective mylar, unexpected decorations and a pink shopping cart filled with Bala favorites. Every scene was designed to feel festive and instantly recognizable, but never traditional for tradition’s sake.
A Season of Content
TSI’s holiday product photography and creative production delivered a flexible collection of hero imagery, styled flat-lays and gift-focused compositions. The result was a cohesive campaign library with an ownable holiday look that felt completely and unmistakably Bala.
