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Holiday 2022 Campaign

Creative Direction, Photography, Set Design, Post-Production

Bala, a fashion-forward fitness disruptor, partnered with TSI and photographer Chris Olfers for their holiday 2022 campaign, integrating the traditional with the unexpected.


Always the unexpected

TSI was challenged to maintain the traditional holiday aesthetic while steering clear of what's expected - and maintaining strict fidelity to Bala's brand guidelines, including the tone-on-tone color palette . What resulted is a unique, own-able look that's completely "bala."