Bloom Pop
The Soda of Your Dreams
Creative Production, Casting, Location Sourcing, Wardrobe Styling, Prop Styling, Food Styling, Photography Production, Video Production
Bloom brought The Southern Influence in to produce the launch campaign for its new Root Beer Float Bloom Pop. Working from the brand’s playful “Soda of Your Dreams” concept, TSI created an all-American, nostalgia-soaked diner shoot built around Root Beer Float and a cast of very dreamy supporting characters.
After Hours at the Diner
We took over Austin’s Toasty Badger after hours, using the restaurant’s retro interiors as the setting for a world that felt warm, familiar and distinctly Americana. Arielle Olfers styled the entire shoot alongside longtime collaborator Sunnie Lee, developing the wardrobe, props and food styling that made every frame feel considered, cohesive and unmistakably Bloom.
Casting the Dream
TSI sourced four male models to bring the campaign’s “man of your dreams” wordplay to life. From casting and crewing to location coordination and shoot-day production, our team managed the moving pieces required to turn Bloom’s creative direction into a fully realized photo and video campaign.
High Flash, High Impact
Photographer Bethany Reed and videographer Nikko Salgado captured the campaign through high-flash photography, practical pops of light and intimate diner moments. The result was a vibey library of launch content that made Bloom Pop Root Beer Float feel nostalgic, comfortable and completely crush-worthy.
