Catface
Aphmau E-Commerce + Lifestyle Campaigns
Creative Direction, Campaign Concepting, E-commerce Content Production, Production Design, Styling, Casting, Photography Production, Post-Production
CatFace partnered with The Southern Influence to concept, produce and style a series of ecommerce and lifestyle campaigns for its Aphmau product universe. Across the JuiceBlox, FruitBlox and Under the Sea launches, TSI created playful visual worlds designed to help each collection stand out across ecommerce, social media, digital advertising and retail marketing. Learn more about CatFace and the Aphmau brand.
Summer, Styled
For the Under the Sea campaign, TSI produced a two-day lifestyle shoot celebrating the start of pool season. Kid talent, vibrant colors, playful products and a sun-soaked location came together in a campaign that felt imaginative, energetic and full of vacation-day fun.
Product Worlds with Personality
For JuiceBlox and FruitBlox, TSI developed a colorful, tone-on-tone approach inspired by the products and their flavors. We incorporated real fruit, tactile props, hand models and layered textures to create dimensional product photography that felt playful, polished and unmistakably Aphmau. Each campaign combined product-focused e-commerce photography with lifestyle imagery that showed the collections in use. From creative development and styling through shoot production and post-production, TSI created a versatile content library built for product pages, social media, digital campaigns and additional brand-owned channels. Explore our creative production and campaign content services.
