Current Backyard
Brand Refresh + Always-On Content
Creative Production, Production Design, Lifestyle Photography, Video Production, Food Styling, Prop Styling
Creative agency Funday tapped The Southern Influence to produce a brand refresh shoot for Current Backyard, a design-forward electric grill and outdoor cooking brand. The goal: create an elevated, versatile library of lifestyle photography and video built to work across the brand’s entire digital ecosystem.
Bringing the Creative to Life
Working from Funday’s creative concept, our Austin-based production team brought the world of Current to life. TSI led location production, casting, crewing, lighting, production design, food styling and on-brand propping, making sure every detail felt polished, approachable and unmistakably Current.
Concept to Content Library
We built the shoot to deliver more than a handful of hero images. Alongside campaign-ready photography, we captured product details, lifestyle moments and supporting assets that Current and Funday could use across the website, ecommerce, paid digital ads, organic social media and ongoing brand marketing.
They Brought Us Back
After the brand refresh, Funday brought TSI back for a second, more agile production: a turnkey, at-home content shoot designed for Current’s always-on digital needs. We delivered a fresh library of social-first photography and video directly to the agency, giving their team flexible creative for digital advertising, organic social and year-round brand storytelling.
