DPR Construction partnered with The Southern Influence to concept and produce BUILD, a commercial photo and video campaign inspired by the company’s mission, “We Exist to Build Great Things.” Filmed on the active construction site of Waterline in Austin, now the tallest building in Texas, the campaign captures the skill, grit and carefully orchestrated movement behind a DPR job site. TSI led creative direction, production design and end-to-end campaign production, assembling the crew and managing photography, cinematography and post-production in a complex working environment. The result is a cinematic brand story that brings the people behind the build to the forefront and demonstrates TSI’s capabilities in commercial photography and video production for ambitious brands.