DSW
Runway Redone
Creative Strategy, Campaign Positioning, Experiential Content, Event Video Production, New York Fashion Week, Post-Production
DSW brought The Southern Influence to New York Fashion Week to help shape and capture Runway Redone, its first-ever fall runway show created in partnership with Create & Cultivate. Hosted by model and body-positivity advocate Hunter McGrady, the inclusive fashion experience replaced a traditional model casting with a nationwide search for women with personality, confidence and stories worth sharing. TSI provided creative strategy, event video production and post-production, transforming the live experience into a compelling brand story built to extend beyond the runway.
More Than a Runway Show
When DSW introduced the sweepstakes concept, TSI saw an opportunity to build a stronger cultural narrative around it. We helped position Runway Redone as a New York Fashion Week show created without hiring a traditional cast of professional models, placing real women and their individual stories at the center of the campaign. Through TSI’s experiential content and video production services, the final creative captured both the energy of the event and DSW’s commitment to a more inclusive vision of personal style.