Lifestyle & Brand Imagery
Creative Direction, Casting, Production Design, Photography, Video Production, Post-Production
Music Lane, a unique cultural destination situated on Austin’s iconic South Congress Avenue, commissioned TSI to capture stills and video for their fall/winter 2022 lifestyle and brand imagery campaign.
In a juxtaposition of old-world style and new-world tech, photographer Chris Olfers chose a long shutter speed and a newly-released tilt-shift lens for this job - resulting in striking images that appear "perfectly imperfect."
Creating visual texture in motion
From concept, to casting to completion of post-production and delivery - TSI saw this project through each stage. Producer Arielle Olfers cast a diverse and representative group of local artists, Director of Photography Brian Pfaff chose a mix of wide and telephoto lenses and oversaw the color correction in post to ensure the motion and still assets were identical in hue, saturation and luminance.