NARCAN® Nasal Spray launched the Ready to Rescue campaign with Emergent BioSolutions and football legend Emmitt Smith to open up conversations about opioid risks, break the stigma surrounding accidental overdose and help more people feel prepared to act in an emergency. The national initiative brought that message directly to college football communities through an experiential tailgate tour featuring product demonstrations, educational resources and Ready to Rescue kits. The Southern Influence led creative direction, production design and experiential content production for the tour, capturing the campaign through energetic photography and video designed to feel accessible, human and rooted in real interaction. From branded installations and hands-on demonstrations to candid exchanges with attendees, TSI documented the moments that transformed an urgent public health message into a welcoming community experience. The resulting still and motion assets extended the campaign beyond each tour stop through social media, digital storytelling and continued brand education.