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Off Hours

National Launch + Social Content

Creative Direction, Casting, Location Scouting, Production Design, Video Production, Motion Graphics, Post-Production

For the national launch of Off Hours Bourbon, the modern spirits brand created by Los Angeles-based founder Jake Ireland, The Southern Influence was commissioned to produce recipe videos, short-form advertisements and social-first branded content. TSI translated the brand’s “made for the moments in between” positioning into a warm, cinematic content library that made bourbon feel relaxed, contemporary and approachable.

DRAG
  • A bottle of Off Hours Whiskey by the pool with a summer berry cocktail
  • A girl lounges by the pool with a summer berry cocktail
  • A bottle of Off Hours Whiskey
  • A bottle of Off Hours Whiskey by the pool
  • A bottle of Off Hours Whiskey by the pool
  • Hands mixing a cocktail with Off Hours Whiskey
  • Cocktail ingredients on a kitchen counter with sunlight gleaming through
  • Hands mixing a cocktail with Off Hours Whiskey
  • Hands mixing a cocktail with Off Hours Whiskey
  • A man mixing a cocktail with Off Hours Whiskey
  • A bottle of Off Hours Whiskey on the counter with cocktail ingredients
  • Off Hours Whiskey and a glass with ice
  • Silhouette of a man shaking a cocktail
  • Pouring an old fashioned into a vintage cut crystal glass
  • Ingredients for a summer peach old fashioned
  • Hands mixing cocktails
  • Ingredients for a summer peach old fashioned
  • Ingredients for a summer peach old fashioned
An old fashioned being poured into a glass with sunlight beaming

From Brief to Launch in Two Weeks

TSI moved quickly to cast talent, curate wardrobe and props, develop cocktail styling and scout a Texas location that could convincingly double for Southern California during a time when travel was limited. In less than two weeks, our team produced a comprehensive suite of short-form video advertisements and lifestyle assets in time to support the brand’s national launch.

Made for Every Hour

When Off Hours returned to TSI for another round of social-first content production, we built the creative around the brand’s relationship with time. Our team developed cocktails for morning, noon and sunset, designed lighting that evolved in color and quality throughout the day and created custom motion graphics inspired by a timeline. The result extended Off Hours’ visual identity into content that felt thoughtful, ownable and unmistakably connected to the moments its bourbon was made to celebrate.

A bottle of Off Hours Whiskey, with ingredients to make a cocktail