Olaplex
Olapex
Creative Direction, Graphic Design, OOH, OTT, Video Production, Post-Production
TSI and Full Picture teamed up to produce a national ad campaign for Olaplex, leaning into the science behind their technology. Placements included OOH, OTT, digital and print - even two right in the middle of Times Square.
In the middle of it all.
It's all about multiple touch-points - and we understand the importance of making sure your content is homogenous - in message and creative vision. This campaign covered the biggest and smallest screens in the world, so we wanted to make sure a unified message of clarity and precision was conveyed throughout.
