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Creative Direction, Graphic Design, OOH, OTT, Video Production, Post-Production

TSI and Full Picture teamed up to produce a national ad campaign for Olaplex, leaning into the science behind their technology. Placements included OOH, OTT, digital and print - even two right in the middle of Times Square.

In the middle of it all.

It's all about multiple touch-points - and we understand the importance of making sure your content is homogenous - in message and creative vision. This campaign covered the biggest and smallest screens in the world, so we wanted to make sure a unified message of clarity and precision was conveyed throughout.