Ollie partnered with The Southern Influence to produce a national television commercial that aired during Super Bowl LVII. TSI led creative direction, production design, styling and video production, building a playful visual world around Ollie’s fresh dog food and a cast of very enthusiastic four-legged talent. Director Chris Olfers and Director of Photography Brian Pfaff developed custom plexiglass and overhead camera rigs to capture the dogs licking, eating and interacting with the food from unexpected perspectives. Every set, lighting setup and product detail was carefully designed around the unpredictability of working with animals while keeping the imagery polished and broadcast-ready. The result was a high-energy pet brand commercial production that made Ollie’s product the hero without losing the joy, personality and controlled chaos of real dogs on set.