Once Upon a Farm partnered with The Southern Influence to capture the joyful launch of its new Refrigerated Oat Bars at 1 Hotel Brooklyn Bridge in New York City. Hosted by company co-founder Jennifer Garner alongside Dr. Chelsea Roberts, the family-focused experience brought kids and parents together for movement, play and plenty of product discovery. TSI provided experiential support, photography production, video production and post-production, documenting everything from branded play stations and product moments to candid interactions between Garner and the young guests. The resulting product launch event content extended the surprise and delight of the in-person experience across social media, digital marketing and brand-owned channels.