Recess Pickleball
Brand Launch Creative + National Public Relations
Public Relations, Brand Launch Strategy, Media Relations, Brand Partnerships, Affiliate Marketing, Photography, Video Production, Post-Production
The Southern Influence served as the public relations agency of record for Recess Pickleball, helping founders Maggie Brown and Grace Moore introduce their design-forward pickleball equipment to a national audience. Through launch strategy, earned media, affiliate marketing, brand partnerships and creative content, TSI helped position the Austin-born company at the intersection of sports, fashion and lifestyle.
From Austin Startup to National Headlines
TSI developed and executed a national media relations strategy spanning the brand launch, founder storytelling, product announcements, holiday gift guides and the rapid cultural rise of pickleball. Our lifestyle brand public relations work generated more than 300 press placements and over 1.4 billion earned media impressions. Coverage appeared across Forbes, Business Insider, TODAY, goop, Domino, Men’s Health, Shape, SELF, Gear Patrol and other leading national outlets, establishing Recess as a distinctive name in modern pickleball equipment. Beyond traditional press outreach, TSI advised Recess on affiliate marketing and strategic brand partnerships designed to expand its reach and cultural relevance. We paired media strategy with photography, video and post-production support, creating launch content that could move across editorial coverage, social media, e-commerce and brand-owned channels. The result was an integrated launch platform that transformed a colorful Austin pickleball concept into a nationally recognized consumer brand. Explore more of TSI’s public relations, brand strategy and content production services.
