The Southern Influence partnered with Bakery Agency to produce an always-on library of motion and still content for Shiner Beer. Shot on location at the historic Spoetzl Brewery in Shiner, Texas, the campaign captured the people, places and unmistakable character surrounding a brand that has been brewing in the same small town since 1909. TSI led creative direction and production across lifestyle photography, video, product imagery and post-production, building a visual world around cold beer, Texas barbecue, live music, brewery memorabilia and the easygoing community at the heart of Shiner. The resulting content library gave the brand a flexible collection of authentic, distinctly Texas assets for social media, digital marketing and ongoing campaign use. Explore more of TSI’s food and beverage content production services.