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DIAGEO

The Cocktail Collection

Creative Direction, Production Design, Photography Production, Video Production, Lifestyle Content, Styling, Post-Production

The Southern Influence partnered with Bakery Agency to produce an ongoing library of still and motion content for Diageo’s The Cocktail Collection. Across studio shoots, lifestyle productions and seasonal campaigns, TSI translated the premium ready-to-serve cocktail portfolio into polished, social-first content featuring iconic spirits including Ketel One, Crown Royal, Bulleit, Tanqueray and Astral Tequila. Our team managed production from creative development and pre-production through styling, talent, photography, video and post-production, creating a cohesive visual world built around effortless entertaining.

A flat-lay still-life photo of Crown Royal whiskey sour and other gift items

From Concept to Content

TSI’s in-house studio and styling capabilities made it possible to move quickly from creative concept to finished campaign assets. We produced elevated product photography, stop-motion content and short-form video across seasonal moments, gifting occasions and entertaining themes, giving the brand a flexible content library designed for social, digital and e-commerce use.

Lifestyle, Fully Prouced

Beyond the studio, TSI produced on-location lifestyle shoots that placed The Cocktail Collection inside real hosting occasions, from poolside gatherings and backyard dinners to holidays, game days and après-ski moments. Our team coordinated locations, talent, wardrobe, props, food styling and production logistics, transforming campaign concepts into aspirational but approachable content that made premium cocktails feel effortless. Explore more of our creative production and branded content capabilities.

Espresso martini on a brunch table
DRAG
  • An apres-ski Crown Royal whiskey sour in a ski chalet
  • The Cocktail Collection product lineup in a kitchen
  • Ketel One espresso martini as a hostess gift idea
  • A summer chic party setup with Ketel One lemon drop
  • Ketel One espresso martini on the table with chocolate fondue
  • Bulleit whiskey sour on a table at a football party
  • A styled flat-lay of Christmas gifts featuring The Cocktail Collection
  • A styled flat-lay of Christmas gifts featuring The Cocktail Collection
  • A tower of Ketel One espresso martinis with a Christmas tree in the background
  • A spooky Halloween-themed still-life featuring The Cocktail Collection Ketel One cosmopolitan
  • A spooky Halloween-themed still-life featuring The Cocktail Collection Bulleit whiskey sour
  • Smores night by a fire pit with espresso martinis
  • The Cocktail Collection bottles in a sink filled with ice
  • A backyard party with friends holding The Cocktail Collection drinks
  • Pumpkin pie and an old fashioned in a living room
  • The Cocktail Collection negroni being poured at a dinner party
  • A couple in a photobooth with espresso martinis
  • A refrigerator with The Cocktail Collection espresso martini
  • A man carrying two bottles of The Cocktail Collection into a party
  • A bathroom counter with makeup products and drinks
  • A woman grabbing a bag of party favors
  • Polaroids from a party on a table
  • A bottle of The Cocktail Collection Ketel One espresso martini on a styled table
  • A bottle of The Cocktail Collection Bulleit whiskey sour on a summer table with grilled food
  • The Cocktail Collection full product portfolio on a patio
  • Men enjoying The Cocktail Collection old fashioned on the porch
  • Small cans of The Cocktail Collection chilling on ice
  • The Cocktail Collection Astral margarita by a pool with glassware
  • The Cocktail Collection product videography in-use on social media