Urban Decay
Vice Lip Bond
Out-of-Home Post-Production, Editorial, Creative Adaptation, Format Versioning, Social Cutdowns
The Southern Influence was retained by longtime partner Full Picture to lead post-production and creative adaptation for the national launch of Urban Decay Vice Lip Bond Liquid Lipstick. Featuring campaign star Chloe Cherry, the bold beauty creative debuted on a 2,100-square-foot Sephora billboard in Times Square before expanding to Melrose Crossing in Los Angeles and additional out-of-home placements across the country.
One Campaign, Every Format
TSI transformed the campaign’s gritty, provocative visual language into precisely formatted assets built for dramatically different screens and environments. Our team edited and adapted the creative for oversized digital billboards, taxis, rideshares and other national OOH placements while protecting its impact at every scale. Urban Decay loved TSI’s interpretation of the campaign so much that we were also asked to cut the in-feed social spot, carrying the visual story from city streets to digital feeds. Explore more of our post-production and branded content capabilities.
CHRIS YOU NAILED THIS SO BIG TIME - thank you again!