Verb Products appointed The Southern Influence to create its 2024–2025 evergreen haircare campaign and introduce the brand’s newest product lineup through an authentic Austin lens. TSI developed a day-in-the-life concept that followed a group of friends from getting ready at home to drinks, photo-booth moments and a night of live music at recognizable local destinations. Our team led the campaign from concept through delivery, including creative direction, scriptwriting, storyboarding, casting, location coordination, photography, video production and post-production. To give the content a distinctive visual texture, we paired the precision of an ARRI Alexa and Zeiss cinema lenses with the warmth and imperfection of real 16mm film. The result was a versatile library of cinematic, social-first content that felt effortless, lived-in and unmistakably Verb. Explore more of our full-service campaign production capabilities.