Bala
Stone & Soleil Seasonal Color Campaigns
Creative Direction, Product Launch Photography, Photography Production, Set Styling, Post-Production
As part of an ongoing creative partnership with Bala, The Southern Influence developed and produced launch campaigns for two limited-edition seasonal colors: the bright, optimistic Soleil for Summer 2022 and the sophisticated, marbled Stone for Fall 2022. Each campaign gave its color a distinct visual world while remaining unmistakably Bala.
One Product, Two Moods
Soleil was vibrant, playful and full of summer energy. Stone was graphic, elevated and inspired by high fashion. TSI translated each color story through considered composition, tactile materials and unexpected visual details that highlighted the sculptural design of Bala Bangles, Bars, Beams and Power Rings.
High Fashion Meets Fitness
We approached the products as design objects rather than traditional workout equipment. Through creative direction, set styling and photography production, TSI created bold, editorial imagery that paired fashion-campaign polish with Bala’s playful and unconventional point of view.
Designed For Launch
TSI’s product launch photography and creative production delivered a cohesive library of hero images, product details and digital campaign assets for both seasonal releases. The work expanded our partnership with Bala, which also included the brand’s 2022 holiday campaign and Balacize fitness platform.
